During the implementation of the project, the following publicity activities were carried out:
Publication of informational and advertising material in national newspapers, printed publications Broadcasting of informational and advertising material on national television channels
Broadcasting of informational and advertising material in sections-integrations in TV programs aimed at female audiences Broadcasting of informational and advertising material on national radio stations
Preparation of information and advertising for publication on news and specialized internet portals Preparation of information materials, advertising and distribution on the Google Display Network (GDN)
Preparation and distribution of information materials, advertising on peer-to-peer channels, social networks and other search systems (Adform technology)
Informational materials, advertising adaptation for online social communication and posting on social networks
Informational materials, adaptation of advertising for online social communication and advertising through influencers and bloggers
Project funding:
Project is funded according to the Programme of the Lithuanian fisheries sector 2014-2020, EU priority : Promotion of trade and processing, activity “Republican Campaign to Promote Consumption of Fishery Products”
Project results:
During the implementation of the project, the following publicity activities were carried out:
Publication of informational and advertising material in national newspapers, printed publications Broadcasting of informational and advertising material on national television channels
Broadcasting of informational and advertising material in sections-integrations in TV programs aimed at female audiences Broadcasting of informational and advertising material on national radio stations
Preparation of information and advertising for publication on news and specialized internet portals Preparation of information materials, advertising and distribution on the Google Display Network (GDN)
Preparation and distribution of information materials, advertising on peer-to-peer channels, social networks and other search systems (Adform technology)
Informational materials, advertising adaptation for online social communication and posting on social networks
Informational materials, adaptation of advertising for online social communication and advertising through influencers and bloggers
Period of project implementation: 2019-10-07 - 2021-12-31
Project coordinator: Kaunas University of Technology
Project partners: Association of Fisheries Companies "Lampetra", National Association of Fish Processors and Traders, National Association of Aquaculture and Fish Products Producers, Lithuanian Fishery Producers Association
